Intracompany: Visibility = Lineage = Transformation
( Is your data stored, replicated, and distributed everywhere?
( Is data lineage important to you?
( Are you on the hook to provide valid proof that you are enforcing
privacy concerns inside your organization?
( Are you spending too much money organizing and controlling your
data across many different systems?

Intercompany: Control = Trust = Value

( Do you intend to securely share sensitive enterprise data with your
clients or constituents?
( Do you want to track data leakage and control your data beyond
the first level of consumption?
( Would you like to send out encrypted data from your organization?
( Do you intend to monetize your data in a trusted Marketplace?
B2C Business: Visibility = Transparency = Trust
( Do you struggle with stale and incorrect user information?
( Do you want to provide your users with detailed data usage transparency?
( Do you want to assure your users that you aren’t misusing their data?
( Would you like to reduce the regulatory burden of maintaining your
clients’ data?
