Intracompany: Visibility = Lineage = Transformation

(    Is your data stored, replicated, and distributed everywhere?

(   Is data lineage important to you?

(   Are you on the hook to provide valid proof that you are enforcing

     privacy concerns inside your organization?

(   Are you spending too much money organizing and controlling your
     data across many different systems?

Intercompany: Control = Trust = Value

(    Do you intend to securely share sensitive enterprise data with your
     clients or constituents?

(    Do you want to track data leakage and control your data beyond
     the first level of consumption?

(    Would you like to send out encrypted data from your organization?

(    Do you intend to monetize your data in a trusted Marketplace?

B2C Business: Visibility = Transparency = Trust

(    Do you struggle with stale and incorrect user information?

(    Do you want to provide your users with detailed data usage transparency?

(    Do you want to assure your users that you aren’t misusing their data?

(    Would you like to reduce the regulatory burden of maintaining your
     clients’ data?