Why Progressive Consent?
Gather high-quality data over time
With 60% of customers saying no to cookies and a whopping 90% prefering to use a service without constant marketing interruptions, the path to building a profound connection with customers isn't about playing games of chance.
It's about gathering small, valuable insights from customers over time, like pieces of a puzzle that reveal who they are, what they care about, and how you can help them. It's about crafting a mature, high-quality data set, not through luck, but through genuine and transparent consent.
Simply put, progressive consent is about choice and respect. It's the art of allowing customers to control how their data is collected and used, gradually. We understand that privacy is a deeply personal adventure, not one-size-fits-all. That’s why progressive consent is a cornerstone of the One Creation platform.
A win-win for both marketers and customers
Empowered Conversion Rates
When customers have control over their data sharing, they are 40% more likely to convert, sign up, or make purchases.
Improved Data Accuracy
More accurate data leads to more effective marketing strategies and better-informed product decisions
Guardians of Privacy
Stay in compliance with ever-changing data privacy regulations while protecting your customers.
Reduced Consent Fatigue
Reduce the likelihood of customers feeling overwhelmed and opting out of data sharing