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Dive into a rich tapestry of thoughtfully crafted articles, where we share our knowledge on a myriad of topics, including permission-based marketing, customer data enrichment, and zero party data collection. We invite you to explore, learn, and engage with the future of customer relationships and privacy permissions.
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The Personalization Equation: How Testing Velocity and Creative Touchpoints Drive Revenue Growth
revenue growth Personalization has become a cornerstone of modern marketing, but achieving meaningful revenue growth requires more than...
Feb 132 min read
16 views
The Complex Relationship Between Conversion, Personalization, and Audience Targeting - What Comes First: The Chicken or the Egg?
The realm of digital marketing is rife with debate over what drives success: conversion, personalization, or audience targeting. These...
Jan 163 min read
70 views
Maximizing Marketing ROI: The Power of Better Audience Refinement and Real-Time Retargeting
Maximizing Marketing ROI In the modern era of digital marketing, precision is no longer optional - it is essential. Amid increasing data...
Dec 10, 20243 min read
17 views
Personalize Experiences with Zero-Party Data Collection: The Future of Customer-Centric Marketing
In today’s marketing world, two trends are reshaping the way brands connect with consumers: AI and personalization. Personalization is...
Nov 13, 20243 min read
41 views
How to Run Personalized Black Friday & Cyber Monday (BFCM) Campaigns While Staying Privacy-Compliant
Black Friday and Cyber Monday are critical for retailers looking to boost sales. Each year, shoppers hit the stores and web in droves in...
Oct 14, 20245 min read
83 views
Customer Data Collection: How to Avoid Mass Opt-Outs with User Choice
Customer data collection and tracking isn’t new. It’s prevalent across every website you click on, every store you visit, and every ad...
Sep 20, 20244 min read
72 views
How to Incorporate Ethical AI Into Your Business
The discussion of ethics in business is nothing new, but with the advent and increasing adoption of AI, it’s developed an added level of...
Aug 21, 20248 min read
81 views
What You Need to Know About Data Privacy Laws in 2024
Nearly every country in the world has privacy laws that inform what data can be used for, how it’s collected, and how much control brands...
Jul 18, 20247 min read
310 views
How to Increase Customer LTV for Subscription Brands
Subscriptions are everywhere these days, and with them come easier, more regular access to goods and services. Unfortunately, the ease...
Jun 20, 20244 min read
35 views
New Experience: Introducing One Creation’s Customer Preference Wallet
Collect and store consumer preference data in one place with One Creation’s customer preference wallet! What is a Customer Preference...
May 16, 20242 min read
50 views
The Future Of Personalization: Incorporating Customer Preference Data Into Your Digital Marketing Strategy
The marketing world is in constant flux, especially with recent announcements from tech giants like Google and Apple that end the era of...
Apr 16, 20244 min read
32 views
How to Develop a Customer-Centric Marketing Strategy Amid Higher Privacy Concerns
The standards of privacy are changing, and the marketing landscape is a reflection of those changes. More than 90% of consumers take an...
Mar 13, 20243 min read
41 views
New Product Update: Cloud Agnostic Empowerment for Data Enrichment in Both AWS and Azure
We're thrilled to announce a significant milestone! Our data enrichment platform is now cloud-agnostic and empowered to seamlessly run in...
Feb 13, 20241 min read
15 views
The 5 Principles of Trust to Build Stronger Relationships and Increase Customer Loyalty
Trust is the cornerstone of every successful business, regardless of your industry. Every interaction, every transaction, hinges on the...
Nov 27, 20233 min read
41 views
Progressive Consent – Pioneering Ethical AI Personalization
This is not just another article on AI; it delves deep into the realm of brand marketing and the profound challenges of ethically...
Sep 25, 20233 min read
113 views
Introducing Our Innovative Data Consent Solution on AWS Marketplace
Dear Valued Customers and Data Enthusiasts, We are thrilled to announce the launch of our patent pending data consent product, Zero-Party...
Aug 1, 20232 min read
90 views
Put the Cookie Back in the Jar
The Urgency to Establish Meaningful Direct to Consumer Engagement Channels! Brands struggle to gain direct access to customer data due to...
Jul 10, 20233 min read
70 views
Very Soon, Zero-Party Will be the Only Party!
Customer insights and hyper-personalization are the holy grails of brands that are looking to differentiate their new products and...
Jun 5, 20232 min read
77 views
Ethical Hyper Personalization: The Future of Intent-Based Marketing
“Accept all cookies” has become a part of our way of surfing the net for a while now. Countries that have already passed stringent...
Apr 26, 20232 min read
197 views
Ethical Consent - The Move From Legal Compulsion to Ethical Obligation
If you have traveled outside of the USA in the last few years, you most likely felt the effects of GDPR while trying to surf the internet...
Feb 19, 20232 min read
75 views
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